Other than fornicating with beautiful women, I enjoy fighting. Game came to me easily, although I’m not a natural, because it’s essentially fighting. I was used to sizing men up, which is what women do, too.

I can tell, just by looking at guy, whether he will be a good fight. Some of this process is unconscious, but there are conscious factors present. Tattoos mean shit. Cauliflower ears mean everything. If the guy has a thick neck and deformed ears, he’ll want to pick you up and slam you on the cement. As a man, I thus know how to size up other men.

A woman, when looking at a man, knows whether he will be a good fuck. Some factors, such as a man’s vibe, pop, and swagger, are unconscious. Others factors are conscious. A woman wants to talk to and fornicate with interesting and mysterious men. How often do women think, “What’s his story?”

If you look boring, no woman will wonder about your story. You will disappear, like another entry in the Yellow Pages. If you look good, women will be curious. Female curiosity is easy to spot.

My game begins in the bathroom mirror. How do I look when leaving the house? Today I’m wearing a pair of canvas Vans (that girls always comment on), some stylish jeans, and a cardigan. I look good.

When stopping by Whole Foods for lunch, women will be checking me out. The teenage girls at the Coffee Bean will look at me self-consciously , fidgeting with their hair, crossing their legs at their ankles, and giggling.

I won’t have to blindly approach. Girls will invite me to talk to them. Guys talk about their close rates being in the 5-10% range. Mine is at least 25%. If I approach four girls, I’ll bang one of them.

We could thus get Zen, and say this: Your approach begins before you make your approach. When a woman sees, she should think, “I hope he comes over to me.”

My approach is how I look. It’s how I carry myself. Even if I were shorter and had a less good body, I’d still have individual style. Find another guy who looks like me. You won’t.

Before you leave the house, you should ask yourself: Why would any woman, just by looking at me, want to talk to me? Is there anything about the way I look that makes me more interested than every other middle manager?

Recognizing that the game starts before you leave your crib will double your close rate.

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I average 2-3 emails each week from cute girls. Some weeks I get no emails. Some days I get 2-3 notifications that either someone “chose me” (sing the Meet Me feature on Plenty of Fish, or the 4-or-5 star ranking system on OK Cupid.)

I get all of these messages, and yet I’m putting in no effort.

Online dating is a passive investment. With a passive investment, you put a lot of effort up front. Then you allow the rewards to trickle in.

Consider a rental property. If you want to become a landlord, you’re going to borrow a lot of money, buy a property, build the property up, and hunt for tenants. It’s a lot of work.

Once you have the property, it’s very little work. You outsource your billing and management of the unit to a property management company. They collect the rent, deal with the tenants’ b.s., and send you a monthly check.

It takes about 10 years for a rental property to pay off. After that 10 years, though, it’s pure profit. Cash money.

Online dating shouldn’t be a decades’-long process, but the same principles that apply to passive investments apply. Here are the rules.

1. Don’t skimp on time. You should spend 10-20 hours on your online profile. If you are not receiving messages from girls, then you need to spend even more time. If your profile is legit, they will message you. If they are not messaging you, then your profile is not legit.

You should think through every question. You should brainstorm with other guys about the right headline and other lines to use. You should find the best photographs to upload. Your final profile should be the product of several weeks of thought and effort. If you do your profile right, and don’t get fat or otherwise have a major change in appearance, your hard work will be rewarded for the next 2-3 years.

Got that? Work hard now, for a few weeks, and you’re set for years.

2. Find the right photos. You need 3-5 good photos. Do not use more than 5 photos. Instead, make each photo count.

2(a). Your profile picture is the most important. Why? Because of the “meet me” feature. Girls will use this feature to find cute guys. But they only look at your profile picture. If you look cute, they are going to rate you as someone they’d like to meet.

Your profile picture should highlight your best features. My profile pic shows my upper torso (broad shoulders) and face.

2(b). You need a picture of yourself doing a cool activity. Travelling, to women, is crack. I’ve travelled a bit, rappelled in tropical rain forests, kayaked to volcanoes. I have some cool activity pics.

Even if you haven’t travelled, show a pic of yourself playing baseball, rock climbing, snow boarding. Something. If you have no cool pics, well, you’re a failure at the lifestyle game. Go do some cool shit before you worry about meeting women.

2(c). Pet pics. If you had – or ever had – a pet, include a pic. Even if it was your childhood pet, use it. Put something like, “My favorite cat growing up.” I have an awesome dog, so I included a pic of me with said awesome dog.

2(d). If you’re tall, include a full body shot (with something in the background, to allow a woman to judge you as being tall). If you have a full body shot of you walking your dog, well, player, you are doing pretty fucking awesome.

3. Find the right headlines. This will change based on the demographic you’re seeking. Although no chick is my intellectual peer, I can’t bang stupid chicks, since my big head tends to outthink my little head.

4. Be vague. There are about a thousand studies showing that we like a person more when we know less about the person. We fill in the details. Once we find out a guy is a liberal or likes the Red Sox or whatever, we want the person to die. Short answers are thus better than long ones.

5. Send out large batches of messages. Do this for about an hour, one day each week. Copy-and-paste a clever line. Most girls won’t answer. It doesn’t matter. It’s a numbers game.

6. Text messaging rules apply. Take twice as long to reply to a girl as the girl takes to reply to you.

7. Text message rules to break. Women are flooded with messages. If you don’t hear back from a girl after a couple of days, text her again, “Where’d you go?”

8. Get the digits, quick. Cute girls do not last long on online dating sites. If you want to understand this, create a profile using a cute girl’s pic. You’ll get hundreds of messages within a day, including cock shots.

9. Get the number by telling her that online dating is lame. “This online shit is weird. Get me your number, so I can text you.” If she says she wants to keep it online, she’s not serious, anyway.

10. Nerd out at the OK Cupid Blog. They have insane amounts of data. Just check out the site for yourself.

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A lot of guys ask whether it’s OK to approach low-standard women. I personally cannot. It’s beneath me.

Nietzsche explains why:

War on the other hand is something different. At heart I am a warrior. Attacking belongs to my instincts. To be able to be an enemy, to be an enemy—that presuppose a strong nature; this is in any case a condition of a strong nature. Such natures need resistance; consequently they go in search of resistance: the pathos of aggression belongs of necessity to strength as much as the feelings of revenge and of vindictiveness belong to weakness. Woman for instance is revengeful; this is due to her weakness and her susceptibility to the suffering of others. The strength of the aggressor can be measured by the opposition which he needs; every increase, every growth is revealed by a seeking out of more formidable opponents—or problems: a philosopher who is combative challenges even problems to a duel. The task is not to overcome opponents in general but only those opponents against whom one has to summon all one’s strength, one’s skill and one’s swordsmanship—in fact to master opponents who are one’s equals. To be the equal of one’s opponent—this is the first condition of an honourable duel. Where one despises, one cannot wage war. Where one commands, where one sees something as beneath oneself — one cannot wage war.

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Guys lose in relationships because they don’t understand that two games are being played. The game being played after you bang a girl is different from the one being played before you get the girl. Guys also don’t understand that women play the game far better than men.

Most guys don’t know how to meet women. The smart ones learn game. After banging one or two, to one or two dozen, a guy finds a cool chick he calls his girlfriend. Then the player gets played.

Guys, you must realize something. Your girl will deny it to you. She will even deny it to herself. It is nevertheless true.

Your girlfriend wants you to marry her.

Although women are generally the ones with short time horizons, thus being unable to stick to a commitment, it’s men who fail to see the relationship’s big picture. If you ask the guy what the “end game” of a relationship is, he will say, “Um, spend time together, have fun, have lots of sex, maybe take some trips together.” That short-term thinking will kill you.

The girlfriend, for decades, has been planning a wedding. By virtue of becoming a man’s girlfriend, the girl has signaled that she wants to marry her boyfriend. Women often begin planning their weddings after a good first date.

Soon enough, you’re another marriage chump who wonders: “What the fuck just happened?”

Here’s how it happened: The woman’s end game is, “Stay at home mom with two children living in a nice neighborhood two cars with a nanny and house keeper to manage the home.” Not every girl can get that, but that’s what they all want. Who’s going to pay for all of that? Who is going to get into debt paying for homes, nannies, and college funds?

A woman’s every move is a calculated stop, to bring you closer to an early death.

Of course it all starts out simple and practical enough. First, she makes herself seem so awesome that you agree to monogamy. She makes herself so fun to be around, that you’re seeing her every day.

After several months, she says, “Why are we paying separate rents? It’s not logical. We should use the money we’d save on rent, by moving in together, and spent in on vacations and an Xbox.” You may not want to move in with her, but it seems innocuous enough. Plus, it does seem logical.

You don’t understand what’s going on.

During normal decision-making, anchoring occurs when individuals overly rely on a specific piece of information to govern their thought-process. Once the anchor is set, there is a bias toward adjusting or interpreting other information to reflect the “anchored” information.

Going from, “Guy with a cool girlfriend” to “slave to job because wife and two children must be supported” is an extreme move. In fact, I’d wager that none of you reading this blog would make that move. You wouldn’t make that move because it’s too far from your current anchor.

As you make each move, your anchor changes. “Married with children” is still far from “cohabitation,” but remains much closer than “guy who can tell his girlfriend to get fucked when she throws a fit at his crib.”

To avoid losing the game, recognize the game she is playing. It has steps. You must delay each step from being taken.

Monogamous relationship —> “serious relationship” —> Meet parents —> Move in together —> “Make me an honest woman” —> “We need to share a symbol of our love”/”Ooops, I forgot to take my pill” —> … —> Debt Hell.

The single best way to avoid marriage hell is to avoid the traps. Never move in with her.

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Halloween weekend throws a lot of guys off. Everywhere you look, there are hot chicks dressed like sluts. Yet you’re not anymore successful on Halloween than other weekends. What’s going on?

To get laid during Halloween weekend, remember this principle:

Never mistake sexy for sexual.

Go through a hot (but prudish) friend’s Facebook. Find her pics from Halloween. She’s all slutted up, right? Yet you know she didn’t take any dick last Halloween.

Girls want attention before sex, and thus even the virgins will dress like sluts. To bang on Halloween, don’t fall for their tricks.

With that trap avoid, you need to buy a costume. Order one today.

Now, a lot of guys agonize over this stuff. They want a creative, clever costume. They envision a woman saying, “Wow, you put so much thought into this costume. You are a charming, thoughtful, intelligent person.”

Get the fuck of here. Girls don’t care about how clever your costume is.

For your costume, stick with traditional masculine archetypes. Think firefighter, cop, or construction worker. You think that’s cliche? Well, go to a bachelorette party. What costumes do the guys wear?

Exactly. If you want to be clever, go start a blog.

Now, if you have a nice body, use it. Underarmor and other tight clothing usually doesn’t help you run hard game. It’s too try-hard. On Halloween, a revealing outfit is acceptable. Here’s mine.

I even grew out my chest hair and beard. I’ll probably smear some blood or something in my face.

To make myself more barbaric, I may bring a chain. I will use this chain to enslave women.

Your costume, in other words, should not be clever like a nerd’s. It should be hyper-masculine, as in barbaric.

Human beings whose nature was still natural, barbarians in every terrible sense of the word, men of prey who were still in possession of unbroken strength of will and lust for power, hurled themselves upon weaker, more civilized, more peaceful races, perhaps traders or cattle raisers, or upon mellow old cultures whose last vitality was even then flaring up in splendid fireworks of spirit and corruption. In the beginning, the noble caste was always the barbarian caste: their predominance did not lie mainly in physical strength but in strength of the soul—they were more whole human beings (which also means, at every level, “more whole beasts”).

Happy Halloween.

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I just some neat game lingo. AMOG means alpha male of the group, and AMOG’s are a problem.

Readers have lately been requesting information on how to handle AMOGs (“Alpha Male Other Guy”, or “Alpha Male of the Group”, as it is known in the acronymic community). They want to know how to effectively neutralize direct male competition. A worthy subject, because everywhere else in the animal kingdom, males square off to win the rights to glorious pussy access.

Well, there are two answers to this.

First, become an AMOG. I simply don’t have guys trying to swoop in on girls that I’m hitting on. Why? Because I look like a sociopath.

If you go to the gym, train a real fighting art (like boxing, Brazilan jiu jitsu, etc.), you will give off the vibe of someone not to mess with. If you are asking about AMOG’s, you should take steroids; lift weights; and just stop being a fucking pussy.

Second, no girl is worth fighting over. So if an AMOG makes it an issue, bounce.

Ah, but there’s my problem. If I am hitting on a girl, and another man approaches, I will want to fight him. It’s not fighting over a woman. It’s fighting over his encroachment into my territory.

When I’m in line for a drink, I communicate that cutting in front of me won’t be appropriate.

Unless you’re the guy of person willing to fight a guy for getting the bartender’s attention when you’ve been waiting, bail out from the AMOG.

My problem is actually with BMOG’s. Beta pussies use passive-aggressive tactics to peck at me. AMOG’s do the same thing to little guys, so we’re in the same boat. Here’s how to non-violently handle that situation.

Imagine yourself as a film director.

No, really. Imagine you’re a director filming a scene. You have actors, cameramen, make-up people. Everyone is running around.

As a director, although you do very little, you are the alpha. Everyone is waiting for you to say, “Action,” or “Cut.”

Now, with that frame of mind, imagine what the motivations of an AMOG and BMOG are. Both have the same goal, namely, to frustrate you. The AMOG wants to take your girl, and the BMOG, unable to meet a girl, wants to prevent anyone from taking the girl. A BMOG is the lowest form of life who emotes, “If I can’t have her, no one will!”

Thus, call an AMOG and BMOG what they are – player haters. What do player haters do?

A player hater will interrupt your stories. When you tell a story, they will try to one-up. That’s fine.

You are the director, so when the guy starts to interrupt, rather than say, “I was talking,” you say, “Hey, that’s really interesting. Please tell us more….

Most people have crappy stories. Chances are, the guy is going to bore everyone. Let him talk.

Then, after he’s paused, turn to a girl, “What do you think about [whatever he said]?”

Let her talk.

Keep looping in members of the group. Imagine you are trying to tighten the group by threading each member of the group together. Threading the group will accomplish the following:

1. You’re make the A(B)MOG actually prove his worth. Maybe the guy is fucking  awesome. Maybe he was an Army Ranger in the Iraq War who now operates a non-profit for abused children. In that case, well, you lost to a better man. Become his friend rather than pull some bullshit PUA tactics that won’t work, anyway.

Chances are, though, that the guy is a choad. Let him embarrass himself with his stupid stories.

2. You have put yourself in control of the conversation. You are looping everyone’s conversations together. People will start to look at you before talking. Implicitly, they seek permission.

3. You are validating everyone. You are asking the fat chick for her stories. This makes the cute chicks jealous.

4. You are creating an us-v-him dynamic. You are sharing stories with the girls. This A(B)MOG keeps interrupting. Don’t you wish this guy would fucking just leave? The girls will view the A(B)MOG as an annoyance.

5. You don’t even have to talk that much. You’ve established yourself as a group leader not by acting, but by directing. This tactic is thus especially effective for introverts.

If you want to cut off an A(B)MOG’s head, make him to stick out his neck. When he interrupts, don’t look offended. Take control by having him continue with his story. “Tell me more….”

Soon enough, you will have control of the group, and thus, your choice of the women

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“Love is an ideal thing, marriage a real thing; a confusion of the real with the ideal never goes unpunished.” – Goeth

Reality:

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My game reached a point where talking to other guys about game doesn’t make much sense. Guys get pissed, or won’t believe me. When I wrote that I can’t neg a girl, a popular blogger wrote that I must not understand what a neg is.

It finally occurred to me why I don’t get along well with most game people.

Most game is concerned with being indomitable. Consider the definition of indomitable: Impossible to subdue or defeat. Example: an indomitable spirt was needed to endure the rigors of pioneer life.

Thus, men are taught to pass shit tests. To charge on through rejection. To continue running game. To be indomitable.

My game used to be based on indomitability. My attitude, colloquially expressed, was: “Bring it on bitch. Is that all you got?”

As my spirit grew, and as I came unto myself, my game changed. My game is something entirely different. My game is based on domination: supremacy or preeminence over another; exercise of mastery or ruling power; exercise of preponderant, governing, or controlling influence.

I don’t pass shit tests, because women sense that shit testing me isn’t wise. Sometimes a woman will try challenging me, and when they do, they inevitably cry.

When I am at a busy club, I reach out and pull a girl towards me. Almost all of the time, she complies.

It simply doesn’t occur to me that I need to pass a woman’s test. In my mind, she is the one who needs to prove her worth to me. Any girl who will not comply with my demands is deemed unworthy.

Being indomitable is a lower form of game. At the higher levels of game, you are the one making her pass your shit tests.

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Remember the first rule of Cheater’s Club. First, you must burn something into your brain. The first rule of Cheater’s Club is not to get caught. When you’re in a tight situation or are unsure of what to do, ask yourself, “Will this get me caught?” If so, don’t do it.

Next, the logistics.

Lock down the phone. A phone is to a player what a light saber is to a Jedi. You gotta keep it locked up. Password protect it. When dating a girl, draw boundaries early on. Your phone is your business.

What happens when you’re in the bathroom showering, and your phone alerts you to a new text message? If you have an iPhone, it will show you have a new message from Firstname Lastname. Here’s to to handle this.

Let’s say you have a friend named Mark. In your cell phone, have one entry for Mark. That’s the baseline entry. Then enter “Mark Work” and “Mark Cell.” Those are your two hoes. If your chick sees a text or incoming call from “Mark Work,” she’ll figure it’s your friend, Mark, calling.

You now have two different phone numbers for every guy friend you have. Do note, though, that the “Mark Work” entry will only apply to friends who work long hours. If Mark is a slacker or unemployed friend, your girl is going to wonder why he’d be calling from the office.

Here is how one woman’s iPhone got her busted for cheating.

Get a Google Voice account. Create a fake gmail address that you only use for cheating. Then set up a Google Voice account. With Google Voice, go into your settings. Disable all push notifications. This way, your cell phone won’t be blowing up every time a ho hits you up on voice. Now here’s a pro tip.

To activate Google voice, you need a cell phone number. If you want to create more than one Google voice account, buy a burner cell phone. Then create another email address, and another voice account through the burner cell phone. You can now have as many numbers as you want. If you play the game hard, your numbers can get hot, and I change my # every year.

Create an alias. Give your average 20-something girl your name and the college you graduated from and boom, she’s found your profile on Linkedin.

Thus, you need an alternate identity. I tell girls that my name is Mark, and that I’m an HR consultant. “I’m the guy companies hire to fire people.” It’s a psycho sounding job, and gives me a chance to sound evil. Plus, it prevents a girl from cyberstalking me.

Creating an alias is also exciting and tightens your game. I now make shit up all the time, for the rush of running from the law. “Will she bust me out in front of all of her friends?” Even when single, I lie about my name, age, education, and background. If you become able to convince people you are telling the truth when you are lying, you can convince them of anything.

Never fuck her at your crib. Roosh has solid tips for going CSI on your apartment. I’m not a detail person, so there’s no way a stray hair or ear ring won’t show up. Plus, if a woman sees me with my girlfriend, she might jock me. I’ll deny knowing her, and that’ll work until the girl describes the furniture arrangement of the crib.

If you can’t bang at her crib, get a hotel. Frame it like this, “When’s the last time you did something really crazy, like go to a hotel and order room service…for no reason?”

Chances are, she has never done it. She will be excited. Turn her out at the hotel. Be sure to request a room with a lot of mirrors.

Join a gym that’s open late. Women are always hugging you and smelling your neck to sniff out other women. You can’t shower after banging strange, because your girlfriend will want to know why you smell so clean. Thus, you need a gym.

Let’s say I wanna bang some strange at 10 p.m. I “leave for the gym” directly from work, bang the strange, shower at the gym. Thus, I have an alibi for 2-3 hours, and a reason for smelling fresh and clean.

24 Hour Fitness sells 2-year memberships at Costco for $319. That’s only $13 a month.

Always call your girl, “Babe.” My girlfriend is Jennifer and my side piece is Candi. How do I keep them straight? Simple. They are both, “Babe,” to me.

Never meet your girlfriend’s friends. Girls are haters, and when they see you finger-banging some chick on the dance floor, they will tell your girlfriend. You don’t want spies out there, so never meet your girlfriend’s friends.

Date outside of industries. It’s a small world. There are over a million lawyers, but if your girlfriend is a lawyer, she probably knows your lawyer-mistress. Never date girls who world in the same field.

If you keep your identity secret, bang outside of your crib, lock the phone down, and date outside of your industry, you’ll almost never get caught cheating.

Of course, cheater’s always risk getting caught. If there were no risk, cheating would be boring.

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When a guy is starting off in any endeavor, he needs to find rules and role models. This is true whether you’ve just graduated medical school or recently started running game. You should blindly follow the rules for at least a couple of years. You should not take the “road less traveled,” because – odd are – that road is full of thorns and deer ticks.

While modelling yourself after others, if you’re not careful you lose your sense of self. You become some other guy rather than find out who you are.

You can never become advanced if you’re following some else’s style, because the advanced players will always be years ahead of you. Your life will consist of footnoting their work, like a mediocre college professor.

You are rewarding a teacher poorly if you remain always a pupil. – Thus Spoke Zarathustra

I’ll give you a few examples.

My friend is a talented artist, and we’ve gotten into it before because he’s afraid to run the artist angle. Instead, he talks about his job – which is actually interesting, but is far less interesting than who he really is. My friend is afriad to embrace himself as an artist, and his game stagnates.

How do I know? Because when we are out, I open girls. Once he comes over, I say, “Here’s my artist friend.” The girl never believes us. I open my phone, show her pictures, and she is getting wet.

Then I hand her over to my friend. By now, the girl is all on his nuts. She’s close to him, cuddling as they look at his work on his iPhone. It’s a sure thing. If…

If my friend would talk about the creative process, inspiration, and making it as an artist, he would be banging 8′s on the regular.

Instead, my friend talks about his job. When I scream at him, he explains, “I’m afraid they’ll think I’m poor, so I want them to know about my real job.”

He is, in other words, afraid of himself. He can run some routines and spit some lines, but he is never going to take his game to the next level until he is honest with who he is. He’s not a corporate drone. He’s an artist. He needs to embrace it.

And it’s not the case that artist is necessarily superior to other things a man could be doing.

Another friend is a trial lawyer. He talks about his job, because it makes girls horny. Talking about art would be lame, and wouldn’t work. He gets tons of lays by embracing himself as who he is.

He also has a dark personality. His nickname is American Psycho. He doesn’t hide from it. He’s an asshole rather than a guy who puts on a nice face. A lot of girls are attracted to dark. It works.

Thus, at first when you are running game, you should not be yourself. Lots of guys before you have pulled ass. Just do what they do.

If you want to take your game to the next level, you need to find out who you are a person. Otherwise, you’ll be left running other guys’ routines. You’ll never hit what Mihaly Csikszentmihalyi calls “flow.”

I’ll be discussing game and flow in a later post.

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