After you’ve been out often enough, you begin to notice patterns. One pattern I’ve noticed is that most pick-ups will occur within a short window – usually 60 minutes. Although it’s possible to meet a girl before or after the window closes – that is, it’s not an absolute, all-or-nothing window – your odds of success will decrease substantially.

Unless it’s a rave or high drug use establishment, the energy of a bar of club is going to crest, like a wave. Imagine you show up at 10 p.m. to a club that closes at 2 a.m. At 10 p.m., it will be dead, and at 2 a.m., it will be dead. In between, the club will start to pop. It will have energy, and a good vibe. Eventually the club will peak, and then the wave will break.

Although you may be at the same club for four hours, the real action is going to occur in 60-90 minutes. You might say that pick-up follows the Pareto principle:

The Pareto principle (also known as the 80-20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.

If a club is open for four hours, 80% of your pick-ups will occur in one hour. As a player, you need to find that one hour.

In my old hometown, the magical hour was from 11:30 p.m. – 12:30 a.m. Trying to hook up with a girl before 11:30 p.m. usually was met with lower success, as was trying to pick up a woman after 12:30 a.m. During that one hour, however, you would always be getting numbers and making out (if your game was otherwise tight). After that hour, even tight game had little success.

I’m in a new hometown, cracking the code. What is the hour where 80% of my pick-ups will occur? Last night (my third time at this venue), I had enough data to determine that most action occurs from 12:30 a.m. until 1:30 a.m. Girls just aren’t that receptive to pick-ups before 12:30.

The principles till holds – as a player, you have about one hour to really make your money. Find when that hour is, and you’ll have far more success.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

This informative video comes from Destorm, whose YouTube channel reveals an effective style of game. Notice his brightly-colored clothing, hats, and the pop and and energy of his style. It’s not my style, and wouldn’t work for me. It may work for you.

Failing to recognize there are many different styles of game has been one of the biggest failings of the game blogs. Game is best understood as a form of marketing, with different people choosing to market themselves differently.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

One field players should learn from is marketing. As a player, you should view yourself as a man who is marketing yourself to women. That is, you are presenting an image to a woman that makes her want to obtain you.

Any good marketer will tell you a few things. First, you cannot be all things to all people. If you open a company advertising your products to everyone, you will have few customers. Instead, you need to identify you target market.

Secondly, in some cases you need to narrowly define your market. This is referred to as niche markets:

A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.

As a man who wants to meet women, identify the niche market you want to tap into. Then identify how you can market yourself to that niche.

I do not like California blondes. You know the type – petite bodies, either tall or short, who wear halter tops, jean shorts, and Rainbow flip-flops. In my experience, they are fussy, dramatic, and high maintenance. Yet I do not speak as the fox, calling the grapes I cannot reach sour.

I can indeed market myself to California blondes by spiking my hair (ensuring it doesn’t have any grey), wearing trendy clothing, and taking hours to get ready before a night out. They also like the traditional PUA games like palm reading, and like guys who act like the class clown. They expect your body hair to be shaven – even your arms. Thus, if I wanted California blondes, that is indeed how I would present myself.

Yet the girl I go for is in a differnet niche market. She is cute (usually a 7 or 8), smart, reads books, and loves masculine men. She likes having conversations about subjects I find interesting, and while she’s not as smart as I am, she can follow along when I talk. She laps vapidity.

She enjoys being dominated during sex, and finds it especially pleasing when I’m on top, thrusting deeply. She likes having her hair pulled and her ass spanked. I enjoy those girls most, and thus my look is designed to appeal to that niche of girls.

How do I market myself to those types of girls? A few things are certain. First I am in good shape. I do not have a six-pack but am still lean. I don’t shave my chest hair. I always have facial scruff, and sometimes a light beard.

Sometimes girls sometimes refer to me as “burly” and one girl told her friends I reminded her of the Brawny man. These women go for a guy who has broad shoulders, thick legs, facial scruff, and who walks with a little swagger.

You may go for a different type of girl, and I am not telling you to like the same women as I prefer. Yet the principles remain true.

Game is marketing, and finding your look should be goal-oriented. Again, identify the type of girl you like. Afterwards, tailor your look to the type of guy your girls like.

If you are unsure of what your desired niche market goes for, simply observe the kind of men they are already with. You will immediately notice patterns and similarities.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

We spent all afternoon at the museum of modern art when we found ourselves back in her bedroom. We were in front of her bed, standing and naked. I went to push her back onto the bed, when I stopped.

“I had a weird thought today,” I told her. She looked insecure, asking, “What do you mean?”

“When we were at the museum today, I looked over and saw this really hot chick. I kept thinking how much I’d really like to fuck her. Then I realized that hot chick was you.”

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

Who knew that a cognitive bias could have application to game? Yet selection bias plays a major role in how I dress. First, here’s what selection bias is:

In statistics, self-selection bias arises in any situation in which individuals select themselves into a group, causing a biased sample with nonprobability sampling. It is commonly used to describe situations where the characteristics of the people which cause them to select themselves in the group create abnormal or undesirable conditions in the group.

A conversation at Roissy’s reminded me how I use this to my advantage. In a post about equality and the sexes, I commented:

The upside is masculine men (if you can grow facial hair, you should) can rail these career chicks on the cheap. Career chicks are regularly paying for our dates, and I know a few other guys who live off of their women. A man who wants a free activity/vacation just says, “I don’t want to waste my money on that.” As she cannot imagine going without her masculine male escort, she pays.

Immediately men interjected with what they “heard” or had been “informed” about facial hair. Yet I will tell you that my look involves 5-days’ worth of stubble. My stubble is highly attractive to women, who often grab my face, saying, “Your scruff is so cute.” I will tell you something else. My scruff attracts the exact women I want to attract.

I am a very masculine guy. I am domineering – emotionally and sexually. I like girls who like being told what to do. I like girls who like having me pull their hair, spank them, and tell them I own them. Perhaps you go for another kind of girl, and if that’s the case, good for you. Yet my look is designed to attract the kind of woman I want.

Make no mistake, either. The women I often find myself with are not submissive in the work place. I have dated every type of professional woman, and some of the women who enjoy being dominated the most are career women. Many women have the attitude, “Are you man enough to dominate me,” and yes, I am.

On the other hand, if a girl is not attracted to facial hair, chances are she is not attracted to dominant personalities like mine. We won’t have a good time together, and the sex won’t be how I like it. She will be very fussy, trying to tell me what to do. That sort of sex has no interest to me. When having sex, I am in control.

My scruff allows women to self-select. That is, those women who like my scruff are exactly the time of women I would like.

Part of finding a look is signalling to women what kind of man you are. You are trying to attract a certain type of woman with your look. My look – which is sometimes called cute, but usually referred to as handsome or ruggedly handsome – attracts exactly the kind of women I have the most fun with.

Consider what kind of woman you want to attract. If you like women who are more feminine, and enjoy being dominated by a strong man, grow facial hair.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

I’ve noticed that older women are very insecure about their bodies, and thus complimenting them during or after sex is very rewarding.

I met a cougar at a pool party, took her to her room, fucked and came insider of her.

She went to take a shower, leaving me on the bed. She lied on the bed, faced me, and said, “I’m tired and want to be alone.”

As we met in Vegas, I figured she had cheated on her husband, and felt guilty. She had a great ass, smooth skin, and really nice tits. Benjamin Franklin noted that “women age from the face down,” and a 40-year-old woman can be awesome sex. I didn’t want to leave, but obviously wasn’t going to force the issue.

“Cool, I’m heading out,” I said while turns away. I paused for a second, looked her in the eye, and then pulled on her bath robe. “But I can’t leave until you let me take one last look at your hot little body.”

“Yes, I doooo have a hot body!” She was attractive but older. Mostly likely either recently divorced or still married, it had been years since anyone made her feel like anything other than a mom or wife.

I reached down, untying her robe. I peeled off one side of the robe, admiring her body. She smiled brightly. I moved her hair away from her neck, and gently started nibbling.

We were fucking again within 5 minutes, and the second round of sex was hotter than the first.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.

I am recently single after having been in a near-decade-long relationship. I am amazed how the game has changed from when I was in college. From my perspective, all of these changes have been amazing.

What happened to condoms? I was hooking up with a girl in her bedroom when she said, “I’m not going to have sex with you.” I told her that I hadn’t brought any condoms, so of course intercourse wasn’t expected. She gave me a funny look.

A few minutes later, I went to pull down her pants. As I was about to remove the lululemons, she told me, “You can’t take my pants off unless you’re going to have sex with me.”

As a man, I realize STD’s are not a serious risk. HIV is a disease of gays and down-low men, and I am neither. I will fuck without a condom. Yet why would this girl allow me to put my dick into her?

In college, when we are supposed to be at our height of irresponsibility, girls almost always insisted on using condoms during a one-night stand.  Maybe you’d get to go raw dog after running out of condoms. Yet girls were very insisting on condom usage.

Today women seem to be anti-condom. Many women actually get pissed when I try using one. Why women allow – no, encourage – unprotected sex is something for sociologists to ponder.

Women want you to come inside of them. After pumping my first post-marriage fuck, I said, “I’m about to go.” Her response shocked me, “It’s OK. I’m on the pill.” I ejaculated into her.

This girl was not some random bar slut. She worked as a teacher, had a master’s degree, and had a very tight pussy. My dick skin was chafed after fucking her vice-grip pussy. Yet she let me, a guy she hadn’t known for more than a few days, shoot a huge load into her.

I am seriously considering a vasectomy, as going raw presents no real risk of  a serious STD, and I love cumming inside women.

My competition is lame. During my 20′s, I was “young, dumb, and full of cum.” I was aggressive and head strong. I’d stumble onto sex, even though I had no game, through animal aggression and primal charm.

The young guys who should be competing with me have become completely feminized, and quite frankly, are not competitors at all. They are frail, timid, lack musculature, and fail to give off a masculine vibe.

Women love older men. Many younger guys fear growing older. My 30′s have been the best years of getting sex ever. Partially this is because my competition has dropped out. As a man, we are basically fighting a war of attrition. Just don’t fuck up. Stay in shape. Don’t be broke. Everyone else – even guys who were running college – will drop out, leaving you as the lone survivor.

Women are starving for masculinity. I tie women up regularly. If it’s a woman I just met, I use my adjustable, canvass belt. They love being smacked, choked, and called whores. Sex was never like this in college.

The girls I’ve banged have been in the 19-43 range, so it’s not the case that I’m sexing older,  mature women. Young girls enjoy the rough play, too. It seems they are so starved for masculinity in this feminized, Western world, that they need hyper-masculinity.

Aggression works, and I often tell girls I’ve known for less than 30 minutes, “I take what I want,” and that, “The only thing stopping me from doing whatever I want to you is my grace.” Ten years ago that would sound psycho. Today, it gets me more sex than I ever thought possible.

Save up to $10 on your first order at iHerb (free shipping for most orders, too!) with coupon code: EKO606. Shop at iHerb.